Inflight advertising holds great importance for brands in India. Passengers traveling on flights become a captive audience, providing an ideal opportunity for brands to connect with them effectively. With passengers often engaged and with limited distractions, brands can deliver their messages with impact. The extended duration of flights allows brands to reinforce their message multiple times, leading to increased brand recall and recognition among travelers. In addition, inflight advertising offers access to a diverse audience from various regions across the country. Associating with the airline or the inflight experience can enhance a brand's reputation and credibility in the eyes of passengers. Innovative advertising formats, such as seatback screens and tray table decals, provide unique ways to showcase products and services. Inflight advertising complements brands' overall marketing strategies by reaching consumers in an environment where traditional media channels may not be as effective. Ultimately, inflight advertising in India offers brands a valuable opportunity to enhance visibility, awareness, and customer engagement in a dynamic and influential setting.