Advertising in Mumbai Airport

Key Insights

Total Number of Airlines

257

Airport Type

International

Average Seats in a Flight

180

Occupancy Rate

85

Average Journey Time (Hrs)

1.79

Number of Terminals

2

Monthly Passangers

4.4M

Categories

Airport

Top Choice

Boarding Pass

Digital Screen

You can book ads on digital screens located inside the airport, with five types of screens available. Digital Pod ads are displayed for 10 seconds in a 90-second loop, Digital Wall ads for 15 seconds in a 30-second loop, and Digital Panel and Digital Pole ads for 15 seconds in a 180-second loop.

Base Rate

₹ On Request

Meal Tray

Lightbox

Lightbox Advertising is an interactive display ad that will showcase brand promotion on backlit screens. These lightbox ads are customizable ads available in different dimensions across the airport in arrival and departure areas and more.

Base Rate

₹ On Requestt

E-Boarding Pass

Wall Signage

Ads are displayed as banner ads that are mounted on the entire wall. These ads will display brand creatives in various areas inside the airport.

Base Rate

₹ On Request

PREMIUM
Inflight Sampling

Totem

Totem Advertising is a cylindrical-shaped display ad showcasing brand promotion as double-sided advertising, which can be used effectively. Totem Ads can be customized and are available in different dimensions across the airport in both departure and arrival areas.

Base Rate

Custom Pricing

PREMIUM
Inflight Announcement

Scroller

Ads will be played on the Backlit Scrollers placed at Inside the Airport.

Base Rate

Custom Pricing

Media Demographics & Analytics

User Reach & Demographics

Passenger in % - Gender Distribution

Male 66% | Female 34%

Passenger in % - Travel Purpose

Business 65% | Leisure 35%

Passenger - Age Distribution (%)

Below 20 - 10% || 21-35 - 25% || 36-45 - 40% || 46-50 - 20% || Above 60 - 5%

IndiGo Airlines Domestic India Advertising Cost
Advertising Option TMA Offer
Boarding Pass ₹ 4 Per Boarding Pass
Meal Tray Branding ₹ 1,75,000 Per Aircraft Per Month
E-Boarding Pass & E-Ticket ₹ 1 Per Passenger
Inflight Sampling ₹ 3 Per Sample
Inflight Announcement ₹ 65,00,000 Per Month
Tarmac Coach - Interior ₹ 75,000 Per Coach Per Month
Promotional Email ₹ 3 Per Unit

What is airport advertising ?

Airport advertising refers to the various promotional activities conducted within airports to reach passengers and travelers. This form of advertising capitalizes on the unique environment of airports, where people are often waiting for flights and have time to engage with advertising content. The primary goal is to capture the attention of a diverse audience, including business travelers, tourists, and airport employees.

There are several formats for airport advertising, including digital screens, billboards, posters, and interactive displays. These ads can be strategically placed in high-traffic areas, such as terminals, baggage claim areas, and lounges, ensuring maximum visibility. Given the captive audience in airports, advertising campaigns can effectively promote brands and products, ranging from luxury goods to travel services.

One of the key benefits of airport advertising is its ability to target a specific demographic. Advertisers can tailor their messages based on the travel patterns and preferences of passengers. Additionally, the transient nature of airport visitors allows for a dynamic approach, with opportunities for rotating campaigns and seasonal promotions.

Airport advertising plays a significant role in engaging a unique audience, making it an appealing option for brands looking to enhance visibility and connection with consumers.

Airport advertising offers a unique opportunity for marketers to reach a diverse and engaged audience. With millions of travelers passing through airports each year, brands can showcase their products and services to a captive audience that is often waiting for flights. This setting allows for high visibility and the potential for memorable impressions, as travelers are typically more attentive during their time at the airport compared to other environments.

The demographics of airport visitors are also advantageous, as they often include business professionals, tourists, and affluent individuals who may have disposable income. This concentration of affluent consumers can lead to increased brand awareness and the potential for higher conversion rates.

Moreover, airport advertising allows for various formats, including digital displays, banners, and interactive installations, creating opportunities for creative engagement. By leveraging location-based advertising, brands can tailor messages to appeal to specific audiences or geographic trends.

Additionally, the emotional connection to travel can strengthen brand loyalty. When a brand is associated with positive travel experiences, it can foster a lasting relationship with consumers. Overall, airport advertising not only enhances visibility but also aligns brands with the excitement and anticipation of travel, making it a powerful marketing tool.

Benefits of Airport Ads In Mumbai

Airport advertising in Mumbai presents a unique opportunity for brands to connect with a diverse and affluent audience. With millions of travelers passing through Chhatrapati Shivaji Maharaj International Airport annually, businesses can capitalize on this exposure to enhance brand awareness.

One of the key benefits of airport ads is the concentration of high-income individuals. Passengers often include business professionals, tourists, and high-net-worth individuals, making it an ideal environment for luxury and premium brands to promote their offerings. The captive nature of the audience, who may spend extended periods waiting, means advertisements are more likely to be noticed and remembered.

Moreover, the strategic placement of ads in terminals, lounges, and baggage claim areas allows for maximum visibility. Brands can leverage digital screens and billboards to create dynamic, eye-catching campaigns that resonate with travelers.

Additionally, airport advertising provides a level of prestige that can enhance a brand's reputation. Being associated with a major international airport can elevate a brand's image and signify quality and trustworthiness to consumers.

Overall, airport ads in Mumbai can significantly boost visibility and engagement, making them a valuable part of a comprehensive marketing strategy.

Choosing Idroid Becance as your advertising partner

Choosing Idroid Becance as your advertising partner offers a multitude of advantages. First and foremost, Idroid Becance brings a wealth of experience and expertise to the advertising landscape. Their team is well-versed in the latest marketing trends and technologies, ensuring that your campaigns are innovative and effective.

One of the standout features of Idroid Becance is its personalized approach. They understand that every brand has unique needs and goals, and they tailor their strategies accordingly. This customized service ensures that your advertising efforts resonate with your target audience, leading to higher engagement and conversion rates.

Furthermore, Idroid Becance emphasizes transparency and communication. Clients are kept informed throughout the campaign process, allowing for real-time adjustments and improvements. Their commitment to measurable results guarantees that you can track the success of your campaigns and make data-driven decisions.

Additionally, Idroid Becance leverages a broad network of media channels, offering diverse advertising options that maximize visibility and reach. Their creative solutions encompass everything from traditional advertising to digital marketing strategies, making them a well-rounded partner for any brand seeking to enhance its online presence. Overall, Idroid Becance is positioned as a reliable and effective choice for your advertising needs.