Metro Station – Hitech City is one of Hyderabad’s busiest transit hubs, witnessing thousands of daily commuters, especially professionals from the tech corridor. With its strategic location and high footfall, it offers immense potential for brands to connect with a diverse and engaged audience. Here's a comprehensive breakdown of the available advertising media formats at this station:
Description: Lift branding involves placing advertisements on the outer and inner surfaces of elevator doors, as well as on the walls inside the lift cabins. These are typically vinyl wraps that are vibrant, eye-catching, and hard to ignore.
Impact: Commuters often wait for a few seconds before entering lifts, making them a captive audience. The confined space and repetitive usage provide excellent brand recall. Ideal for concise messaging and visually rich designs.
Best For: Real estate, education institutes, tech gadgets, app promotions, local services.
Description: This format involves placing creatives on the risers of stair steps, transforming ordinary stairs into storytelling spaces. Each step contributes to a continuous visual narrative.
Impact: Highly engaging, especially when executed creatively. Stair branding is hard to miss and engages users as they walk up or down. The sequence of messaging builds curiosity and delivers a strong visual impact.
Best For: Brand storytelling, product launch teasers, public awareness campaigns.
Description: Branding is placed on the side panels and rails of escalators. These advertisements move with the commuter, offering uninterrupted exposure during their ascent or descent.
Impact: Escalators naturally draw attention due to their movement. Advertising on or near them ensures a direct line of sight and leaves a lasting impression.
Best For: Luxury products, digital apps, banking services, and healthcare.
Description: Large columns within the station concourse or platform area are wrapped with brand creatives. These cylindrical or square pillars are typically positioned at high-traffic junctions.
Impact: Visible from multiple angles and accessible to a wide audience. The sheer size and 360° visibility make it a powerful advertising space.
Best For: Retail brands, fashion, FMCG products, telecom.
Description: Full or partial walls are covered with high-resolution branding materials. In addition, framed static panels (also called station panels) are placed along waiting areas and corridors.
Impact: These large-format, uninterrupted displays offer immersive advertising experiences and support brand storytelling.
Best For: Brand launches, event promotions, university admissions, real estate.
Description: Branding placed near or above the entrance/exit gates and ticket counters ensures visibility as commuters enter or exit the station.
Impact: These are some of the most prominent and frequently viewed areas within a station. Branding here ensures first and last impressions for commuters.
Best For: Essential services, hyperlocal businesses, banks, insurance, and mobile apps.
Description: These are illuminated static displays installed in high-traffic areas like corridors, platforms, or ticket halls. They use backlighting to enhance the creative's visibility and vibrancy, especially during dimly lit hours.
Impact: They offer a strong visual presence day and night and are ideal for premium products and visually aesthetic campaigns.
Best For: Luxury goods, fashion, consumer electronics, food, and beverages.
Description: These include large-format banners suspended from the station ceilings, visible from afar. They may also span walkways or bridges within the station.
Impact: Highly prominent and visible across large distances, making them suitable for high-impact, short-message campaigns.
Best For: Corporate branding, government campaigns, IPOs, and automobile launches.
Description: Adhesive-based floor graphics are placed strategically in walkways, near escalators, or waiting zones. They can also include interactive footprints or AR-based scans.
Impact: Unexpected and engaging. Since people naturally look down while walking or standing, these stickers have a high chance of being noticed.
Best For: Interactive campaigns, food delivery apps, store directions, app downloads.
Description: High-resolution digital screens or LED TVs are placed in strategic locations like concourses or platforms. They play rotating video ads or dynamic creative visuals.
Impact: Digital ads bring life to static spaces and allow for more creativity, animation, and messaging flexibility. Ideal for storytelling, rotating ads, and urgent CTAs.
Best For: E-commerce, OTT platforms, fintech, lifestyle apps, events.
When it comes to executing high-impact metro station advertising campaigns, iDroid Becance stands out as a trusted partner for brands seeking creativity, precision, and performance. Here's why you should choose us to take your brand underground — and above expectations: