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Cost Breakdown of Metro Advertising in Major Indian Cities
Metro advertising has become one of the most cost-effective and high-impact marketing tools for brands targeting urban Indian consumers. With metro systems operational in cities like Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, and others, the opportunity to reach a captive, mobile audience has never been greater.
At iDroid Becance Advertising Agency, we help businesses understand the value of transit media and how to allocate their advertising budget wisely. In this article, we will break down the approximate cost of metro advertising across major Indian cities, based on ad type, duration, and city tier, without overwhelming you with excessive technical jargon.
Factors That Influence Metro Ad Costs
Before diving into city-specific pricing, it is important to understand the key elements that affect metro advertising cost:
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Ad Type – Inside train panels, station hoardings, digital screens, full-train wraps, etc.
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Duration – Weekly, monthly, quarterly, or long-term campaigns
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Station Footfall – Prime vs. non-prime stations
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Ad Size & Format – Backlit panels, vinyl wraps, floor graphics
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City Tier & Metro Popularity
Now, let us look at the cost estimates in some of India’s biggest metro networks.
1. Delhi Metro Advertising Cost
Delhi Metro is the largest and busiest metro network, making it one of the most premium ad spaces in the country.
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Inside Train Ads: ₹10,000 to ₹25,000 per coach/month
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Platform Panels: ₹50,000 to ₹2.5 lakhs/month (based on station category)
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Train Wrap (Full): ₹6 lakhs to ₹12 lakhs/month per train
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Digital Screens: ₹1,000 to ₹2,500 per 10-second slot/day
Ideal for government campaigns, healthcare brands, ed-tech, fintech, and real estate.
2. Mumbai Metro Advertising Cost
Mumbai Metro caters to working professionals, students, and daily commuters in a high-income, high-density zone.
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Inside Panels: ₹15,000 to ₹30,000 per month
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Station Branding: ₹75,000 to ₹2 lakhs/month
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Full Train Wraps: ₹7 to ₹10 lakhs/month
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Digital Ads: ₹1,200 to ₹2,800 per 10-second slot/day
Mumbai metro ads are perfect for fashion, banking, consumer electronics, and entertainment industries.
3. Bangalore Metro Advertising Cost
With the rise of startups and tech professionals, Bangalore’s Namma Metro offers solid ROI for brand visibility.
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Interior Panels: ₹12,000 to ₹25,000/month
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Platform Billboards: ₹60,000 to ₹1.5 lakhs/month
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Full Train Wrap: ₹5 to ₹9 lakhs/month
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Escalator & Pillar Branding: ₹50,000 to ₹1 lakh/month
Popular among tech brands, education platforms, app-based services, and co-working spaces.
4. Hyderabad Metro Advertising Cost
Hyderabad Metro is one of the most profitable metro systems in India, with a large, engaged commuter base.
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Train Interiors: ₹10,000 to ₹22,000/month
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Station Branding: ₹50,000 to ₹1.8 lakhs/month
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Full Train Branding: ₹5 to ₹8 lakhs/month
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Digital Displays: ₹1,000 to ₹2,000 per 10-sec slot/day
Good for healthcare, insurance, FMCG, and regional businesses.
5. Kolkata Metro Advertising Cost
Kolkata Metro is the oldest metro system and covers some of the city’s busiest markets and residential zones.
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Train Panels: ₹8,000 to ₹18,000/month
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Station Hoardings: ₹40,000 to ₹1.2 lakhs/month
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Train Wraps: ₹3 to ₹7 lakhs/month
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Audio Announcements: ₹1,500 to ₹3,000 per slot/day
Suitable for traditional businesses, regional brands, and local services.
6. Pune Metro Advertising Cost
Still in early stages of expansion, Pune Metro offers cost-effective visibility for brands targeting youth and professionals.
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Inside Panels: ₹7,000 to ₹15,000/month
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Station Branding: ₹30,000 to ₹80,000/month
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Full Train Ads: ₹2.5 to ₹5 lakhs/month
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Walkway Vinyls: ₹25,000 to ₹60,000/month
Ideal for startups, education institutes, and local D2C brands.
7. Ahmedabad Metro Advertising Cost
With rapid urban growth and business expansion, Ahmedabad Metro is gaining popularity among local and regional advertisers.
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Interior Ads: ₹6,000 to ₹12,000/month
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Station Panels: ₹20,000 to ₹60,000/month
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Train Exterior Wraps: ₹2 to ₹4 lakhs/month
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Backlit Panels: ₹15,000 to ₹45,000/month
Works well for textile businesses, coaching classes, and local services.
8. Chennai Metro Advertising Cost
With high ridership and educated audience, Chennai Metro offers diverse ad formats for both regional and pan-India brands.
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Train Interiors: ₹10,000 to ₹20,000/month
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Platform Panels: ₹45,000 to ₹1.5 lakhs/month
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Full Train Ads: ₹4 to ₹8 lakhs/month
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Stair & Lift Branding: ₹30,000 to ₹70,000/month
Great for IT, healthcare, home appliances, and FMCG products.
Is Metro Advertising Worth It in 2025?
Absolutely. With increasing traffic congestion, environmental concerns, and a shift toward public transport, metros are becoming the preferred daily commute for urban India. This gives your brand:
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High frequency impressions
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Guaranteed daily footfalls
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Extended dwell time
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Clean, distraction-free visibility
Compared to digital ads, metro advertising offers a tangible, physical recall—one that consumers see and remember.
Why Choose iDroid Becance for Metro Advertising
As one of the leading ad agencies, iDroid Becance helps brands execute successful metro campaigns across cities:
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Station selection based on audience demographics
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Creative and design services
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End-to-end execution
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Transparent pricing and performance reports
We do not just put your ads up, we make them work.