Advertising in Auto Kolkata

autoAdvertising

About Advertising in Auto Kolkata

Kolkata is one of the largest cities and a cultural centre in India, having a large population who travel and commute using autos. This metropolitan city is a great place for brands to capture attention through eye-catching ads, and build visibility in hyperlocal areas. These ads empower brands to precisely target their desired geographic location, aligning with their target audience.

Key Insights

Operating autoes

6.2K

Daily Passenger Count

13.8k

Operator Name

BMTC

Travel Type

City

Total Targeting Routes

2.4K

Avg. Distance/Day

150Km

Top Choice

Auto Hood

Advertisements will be printed out and then mounted on the hood of the auto.

Base Rate

₹ 550 750/

Per auto Per Month

Auto Back Panel

Advertisements will be printed out and mounted on the back window of the auto. Auto Back Panel Ads will be made of vinyl stickers.

Base Rate

₹ 160 250/

Per auto Per Month

Auto Delhi Advertising Cost

Advertising Option TMA Offer
Auto Hood ₹ 530 Per Auto
Auto Back Panel ₹ 150 Per Auto
Monitoring Charges ₹ 1,300 Per Person

Advertising in Auto Kolkata Cost

Auto Advertising for Kolkata

Kolkata, the cultural capital of India, is a city where tradition meets modernity. With its bustling streets, high-density population, and a strong public transport system, it offers a prime environment for outdoor advertising. Among the most effective and budget-friendly options available today is auto advertising — branding on auto rickshaws that operate across various parts of the city.

As businesses look for innovative ways to create awareness and gain visibility, auto rickshaw advertising in Kolkata is proving to be a high-return medium. At iDroid Becance Advertising Agency, we specialize in creating and executing impactful auto advertising campaigns that help brands build a strong local presence in Kolkata’s diverse and fast-moving environment.

Why Auto Advertising Works in Kolkata

Kolkata’s streets are filled with thousands of auto rickshaws, transporting lakhs of passengers daily across areas like Salt Lake, Howrah, Garia, Park Street, and Esplanade. These autos are not only a common mode of transport but also serve as mobile billboards, taking your brand directly to the people.

Here are a few reasons why auto advertising is effective in Kolkata:

  1. Extensive Reach: Autos operate in both central and suburban areas, giving your brand access to markets across all socio-economic backgrounds — from students and daily workers to professionals and homemakers.
  2. Round-the-Clock Movement: With autos running almost 15–16 hours a day, your message stays visible across traffic zones, marketplaces, metro stations, and residential clusters.
  3. Affordable Yet Impactful: Compared to traditional billboards or digital screens, auto advertising costs far less while still delivering high-frequency impressions and city-wide exposure.
  4. Hyperlocal Targeting: You can select specific auto routes or zones — such as Rajarhat, Dum Dum, or Ballygunge — to ensure your campaign is seen by your intended audience.
  5. Great for All Business Types: Whether you’re a startup, small business, or large enterprise, auto branding helps you reach the masses without stretching your marketing budget.

Businesses That Benefit Most from Auto Advertising in Kolkata

Auto advertising is a versatile solution suitable for a wide range of sectors. Some of the top industries leveraging it include:

  • Retail and Fashion Brands
  • E-commerce and Delivery Services
  • Edtech and Coaching Centers
  • Political Campaigns
  • Healthcare and Pathology Labs
  • Financial Services and Mobile Apps
  • Restaurants and Cloud Kitchens

With strategic messaging and creative visuals, auto branding can create brand awareness quickly and efficiently.

How iDroid Becance Enhances Your Auto Advertising Campaign

At iDroid Becance Advertising Agency, we bring local knowledge, creative insight, and operational excellence to deliver high-performing auto ad campaigns in Kolkata. We understand the traffic flow, commuter behavior, and key areas of the city, allowing us to plan campaigns that reach the right people at the right time.

Here’s how we make your campaign successful:

  1. Strong Network Across Kolkata: We have access to hundreds of auto rickshaws across North, South, and Central Kolkata, ensuring wide coverage for your brand.
  2. Creative Design and Messaging: Our team of designers ensures that your auto branding stands out with clear, bold visuals and concise messaging tailored to the local audience.
  3. Geo-Focused Execution: We help you choose autos running in specific areas based on your target customer base, maximizing local impact.
  4. Complete Campaign Management: From printing and installation to reporting and monitoring, we handle everything with precision and professionalism.
  5. Transparent Reporting: Clients receive regular updates with photos, location data, and detailed reports, ensuring full accountability.

Real Results on the Streets

A recent campaign we executed for a local fintech brand involved branding 100 autos in the New Town and Salt Lake areas. The campaign saw a significant increase in app downloads within two weeks, with local brand recognition growing notably among college students and working professionals. This example shows how powerful auto advertising can be when executed strategically.

Drive Your Brand Forward in Kolkata with iDroid Becance

If you want your brand to be seen by thousands of people every day across the busy streets of Kolkata, auto rickshaw advertising is the ideal choice. It offers mobility, visibility, and affordability — all in one.

Partner with iDroid Becance Advertising Agency for your next outdoor campaign and let us help you create a buzz across Kolkata, one auto at a time.