Kolkata, the cultural capital of India, is a city where tradition meets modernity. With its bustling streets, high-density population, and a strong public transport system, it offers a prime environment for outdoor advertising. Among the most effective and budget-friendly options available today is auto advertising — branding on auto rickshaws that operate across various parts of the city.
As businesses look for innovative ways to create awareness and gain visibility, auto rickshaw advertising in Kolkata is proving to be a high-return medium. At iDroid Becance Advertising Agency, we specialize in creating and executing impactful auto advertising campaigns that help brands build a strong local presence in Kolkata’s diverse and fast-moving environment.
Kolkata’s streets are filled with thousands of auto rickshaws, transporting lakhs of passengers daily across areas like Salt Lake, Howrah, Garia, Park Street, and Esplanade. These autos are not only a common mode of transport but also serve as mobile billboards, taking your brand directly to the people.
Here are a few reasons why auto advertising is effective in Kolkata:
Auto advertising is a versatile solution suitable for a wide range of sectors. Some of the top industries leveraging it include:
With strategic messaging and creative visuals, auto branding can create brand awareness quickly and efficiently.
At iDroid Becance Advertising Agency, we bring local knowledge, creative insight, and operational excellence to deliver high-performing auto ad campaigns in Kolkata. We understand the traffic flow, commuter behavior, and key areas of the city, allowing us to plan campaigns that reach the right people at the right time.
Here’s how we make your campaign successful:
A recent campaign we executed for a local fintech brand involved branding 100 autos in the New Town and Salt Lake areas. The campaign saw a significant increase in app downloads within two weeks, with local brand recognition growing notably among college students and working professionals. This example shows how powerful auto advertising can be when executed strategically.
If you want your brand to be seen by thousands of people every day across the busy streets of Kolkata, auto rickshaw advertising is the ideal choice. It offers mobility, visibility, and affordability — all in one.
Partner with iDroid Becance Advertising Agency for your next outdoor campaign and let us help you create a buzz across Kolkata, one auto at a time.